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Honorable Mention
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| Title: |
Abandon is Murder |
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| Comcept: |
With the theme " For Someone Else",
the first idea comes to me is to lend my voice in aid of dogs, since the
old saying goes that " the dog is the only being that loves you more than
you love yourself". Unfortunately, most people in our society are indifference
to the behavior of abandoning the puppies by a variety of self-absorbed
reasons.
Therefore, I try to create the message with the metaphor approach: To abandon
your dogs is equivalent to murder it, when deciding to raise a puppy, you
should take full responsibility for it's entire life.
I was inspired by the intimate relationship between my Husky and myself.
I also found the intrinsic value of animals and their connection to people.
Therefore, I completely disagree to the owners who eventually abandoned
their pets, which results in my design work. I choose to use the method
of metaphor as it can drop hints to readers and leave the answers to them.
In this work, I use shredder and dangle as a metaphor to deliver the concept
that abandon is equivalent to murder. |
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| Coment: |
Behind the recent popularity of the pet boom,
there exists the sad trend of owners easily abandoning their pets. This
whistle-blowing piece sends out a strong message to "place importance on
the life of pets." Using a paper shredder and an animal collar, the simple
structure of the visual feature and the catch copy, "Abandon is Murder,"
leaves a strong impression on the viewer. |
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| Profile |
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Name of Applicant: |
Ting Fu Lu |
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| Date of Birth: |
1975/5/23 |
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| Sex: |
Male |
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| Nationality: |
Taiwan |
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| Residence: |
Taiwan |
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| Academic History: |
Bachelor Degree of Law Department of Fu-Jen
University |
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| Occupation: |
EBP supervisor of Herbalife, International,
Taiwan |
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Collaborator |
Ting-Yi Lu |
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| Date of Birth: |
1980/8/20 |
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| Sex: |
Female |
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| Nationality: |
Taiwan |
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| Residence: |
Taiwan |
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Academic History: |
Master Degree of Design of National Taiwan University of
Science and Technology |
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Occupation: |
Student of National Taiwan University of
Science and Technology |
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Awards: |
2003 The Winner of commercial CF of the
competition of Broadcasting development fund, Taiwan
2003 The Winner of public-service CF of the competition of Broadcasting
development fund, Taiwan
2003 The nominee for Young designers' competition |
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