As part of the Chubu Region Design Management Promotion Support Project FY 2020, in the Hokuriku region (Toyama / Ishikawa), the Chubu Bureau of Economy, Trade and Industry carryes out projects to deepen understanding of public awareness of the importance of design for “creating new businesses utilizing the resources of local industry”.
This branding seminar will be held for raising understanding about the intellectual property rights for branding, and about the necessity of appeal to customers and buyers, in order to create new businesses that utilize local resources in the Hokuriku region, such as agricultural and fishery products, traditional crafts, food culture, tourism resources, etc.
Targeting management, employees, groups and supporting organizations involved in corporate management and product development, it aims to improve the understanding of risks such as intellectual property loss and counterfeit product damage when expanding business and going into overseas markets. At the same time, we will also introduce how to make FCP (Food Communication Project) trade show and business meeting sheets that convey the appeal of products, as well as consultation counters.

The Chubu Region Design Management Promotion Support Project FY 2020
Branding Seminar “Introducing the Charm of Products!” from Hokuriku
Date: November 24,2020 13:30-17:00
Venue: Online (Microsoft Teams)
Capacity: 50 people (First-come-first-served basis)
Deadline: November 16, 2020 (Registration necessary)
Language: Japanese. No interpreter