The Chubu Bureau of Economy, Trade and Industry holds a seminar for raising understanding about the intellectual property rights for branding, and about the neccessity of appeal to customers and buyers, in order to create new businesses that utilize local resources in the Hokuriku region, such as agricultural and fishery products, traditional crafts, food culture, tourism resources, etc.
Targeting management, employees, groups and supporting organizations involved in corporate management and product development, it aims to improve the understanding of risks such as intellectual property loss and counterfeit product damage when expanding business and going into overseas markets. At the same time, we will also introduce how to make FCP (Food Communication Project) trade show / business meeting sheets that convey the appeal of products, as well as consultation counters.

Program
1 Keynote Speech: Intellectual Property Rights
“Legal Protection of Food and Traditional Craft Brands”
Speaker: Hiroki Matsui, Patent Attorney, Lexia Partners

2 Case Study
“New Products Development that Convey Charm: From the past and present to the future of Hokuriku”
Speaker: Isamu Daishoji, Representative Director of Mitsutokuya Co., Ltd.

3 Panel Discussion
Key to the Success: “Introducing the Charm of Products!” From Hokuriku
Panelists: Hiroki Matsui, Isamu Daishoji
Coordinator: Minoru Sugino, Design Producer, M1_Project

4 Information on the Brush-Up Consultation Desk
For Matching with Buyers of Service Areas in the Hokuriku Region
By the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN Hokuriku Head Office

5 Lecture
Key to the Successful FCP (Food Communication Project) Trade Show and Business Meeting Sheets that Convey the Appeal of Products
Lecturer: Yuko Shinko, President, Starfood Japan Co.

6 Introduction of IP Comprehensive Support Counter
By the INPIT Ishikawa Prefecture Comprehensive Support Counter

Targets
・Companies working on branding of agricultural and fishery products, traditional crafts, and food culture in the Hokuriku region
・Companies working on the utilization of local industry resources, etc.
・Business organizations, local governments, support organizations, etc.

Venue: Online (Microsoft Teams)
Capacity: 50 people (First-come-first-served basis)
Deadline: November 16, 2020 (Registration necessary)
Language: Japanese. No interpreter