| Title of work | Sign Language |
| Concept of the work | I wanted to use sign language to experience for myself the instant that language is born. Normally, we are unconscious of our use of words as a communication tool. In reality, each one of these words exists individually and each one is reciprocally connected in order to reach listeners. However, we are not conscious of this reality during everyday conversation. When using sign language, the instant that words are emitted can be seen in specific forms by the human eye, thus showing a portion of the true reality of communication. I have promoted this project so that we can feel an unusual portion of everyday, usual communication. Sign language uses rough gestures instead of smooth sounds. When using such gestures, both the sender and receiver of words attempt to move closer together. This closeness caused me to feel hope in the roughness of sign language. I feel the essence of communication. |
| Judge's Comment | In this work, the designer linked the surprise and emotion which she felt upon first encountering sign language with the essence of human communication. Through the use of images and a book, she beautifully and thrillingly expressed this communication-based concept. By using her design skills, she created a work which visually expresses the movement of life which is contained within language. The work urges viewers to reconsider the world in which we live. In the 21st century, the required form of design is one that provides viewers with a new perspective regarding events which take place in everyday life. In this respect, the Grand Prix work is an outstanding proposal which greatly expands the possibility of design. |
| Name of Applicant | Yuri Yoshida |  |
| Year of Birth | 1987 | |
| Gender | Female | |
| Nationality | Japan | |
| Occupation | Designer, Taki Corporation | |
| Academic History | Graduated from Nihon University College of Art, Communication Design | |